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User Profile
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Entertainment offers attract ideal customers who are ready to buy.

Affluent

The mean household income is $69,000.
  • 63% higher than the national average
  • 30% more likely than the average American to own their home
Ready to Buy

They have disposable income and seek out businesses that offer attractive incentives.
  • 75% polled will try new restaurants with Entertainment offers
  • 74% will return without an offer and pay full price
Active

In an average month:
  • 90% visit a casual dining restaurant
  • 82% visit a fine dining restaurant
  • 75% visit a fast-food/carryout restaurant

College-Educated


Involved in Community

  • Rank community involvement as important, regular part of their lifestyle


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