variable data print
Our Local Connection® product is your company's opportunity to provide each of your customers the most relevant discounts in their unique neighborhood.
We leverage the power of variable data printing (more about that in a minute) to include merchant discounts with your printed marketing communications. The same one-to-one matching is available for our email programs too.
Ok, variable data printing is a nifty form of digital printing. Using information from a database or external file, elements like text, graphics and images can be changed from one printed piece to the next -- without slowing down the printing process.
By using this technology, we can develop printed (and email) marketing materials personalized to your individual customers. We can feature their name, offers selected specifically for them, and information about your products and services matched to their relationship stage with your company. And we can do it all cost-effectively and quickly.
Use Local Connection® as a marketing solution to reward customers making purchases, enhance your regular marketing communications, reward loyal customers for specific behaviors, and much more.
Develop printed or email marketing materials personalized to your individual customers.
The Product:
- An impactful, personalized, print-based program offering access to Entertainment's database of 500,000 offers/locations directly through your branded marketing communications. Increase acquisition and retention by offering valuable offers, embedded within your marketing materials based on geographic, lifestyle-oriented and demographic targeting rules designed to enhance your message
- Formats:
- Customized books
- Newsletters
- Card-based offerings
- Literally anything that can be designed by creative and run through a printing press can take advantage of Local Connection
The Benefits:
- You can customize messages to the individual customer, creating a more personal relationship with your customers or members.
- Your customers and members receive significant savings in close proximity to where they work or live, powered by your company's corporate communications.
The Savings:
- Discounts include neighborhood offers with values including buy-one-get-one-free, up to 50% off, and ongoing up to 20% discounts offers
- Discount categories include dining/restaurants, retail, shopping, services, attractions, travel, internet exclusives, and sports and leisure activities