Publishers Drive Acquisition & Retention
The publishing business is in the midst of disruption and those companies that will survive and grow will figure out how to add value to drive their businesses.
New ways to Add Value to Publishers’ Business Models
Saving money is a priority for most people in today’s economy – which explains why coupon use is on the rise and everyone is using them. Publishing companies that actually help people save money are also building loyal customers – and in the case of CMS clients – doing it at a fraction of the cost that most loyalty programs require! We can help you with a cost-effective, value added benefit for your subscribers that will allow you to:
- Retain existing market share
- Front-load acquisition efforts to keep your product competitive
- Provide an incentive to subscribe for one year
- Give as a gift to existing subscribers who renew their subscription
Corporate Marketing Solutions has a 25 year record of Success
We will work with you to customize a saving booklet built around offers that are match your subscribers lifestyle attributes. The booklet cover can be private-labeled to promote your brand. You work with us to select only those coupon offers that provide high-value incentive for your subscribers in your desired geographic location – local or national. Your Loyalty program is then complimented with a customized website where your subscribers can access 100s of additional discounts!
Our Publishing Experience is Strong
We have worked with a variety of publishers like TV Guide, Book of the Month Club, Martha Stewart Living, city magazines and newspapers across North America to provide incentives and rewards that are both low cost to you and perceived as high value by consumers. We have worked with a variety of publishing companies over the years and understand the nuisances of your industry.
Contact Us today and learn about our newest product offering and pricing options.