Engagement Solutions for Banks & Credit Unions
Eastern Bank Spotlight
Drive More Value from Your Customers and Members
The pace of change in the banking industry has never been greater. The acceleration of digital, branch right-sizing, low interest rates and greater competition from new players are just a few of the many challenges fueling industry change. Cultivating stronger customer relationships and delivering compelling products is critical to the success of banks and credit unions.
Entertainment® discount offers can be integrated into a current rewards program to energize it, or play a high-profile role in customer/ member acquisition, engagement, cross-sell and retention marketing programs.
Reward Profitable Customers & Transactions
For over 50 years consumers have trusted the Entertainment® brand to provide best-in-class savings. The Corporate Marketing Solutions division of Entertainment® creates custom marketing solutions for banks and credit unions that are used to:
- Enhance a current loyalty program
- Create a new customer or member acquisition effort
- Upsell customers as a perk to sign-up for additional products – driving share of wallet
- Grow mobile, online banking and other digital services
- Improve email and newsletter open rates
- Demonstrate customer appreciation – as a Surprise and Delight thank-you
- Boost frequency of engagement
- Differentiate your brand
- Offset fee increases – boost your value perception
How Our Savings Offers Can Motivate
With the largest and highest quality database of over 400,000 savings offers in the U.S. and Canada, we can work with you to select the most relevant rewards for your target audience – based on lifestyle, geographic location, theme and demographics. Our low-cost solutions can deliver the engagement you’re looking for at a very favorable ROI.
For over 30 years Entertainment® Corporate Marketing Solutions has worked with financial institutions and scores of Fortune 500 corporations. Contact us to learn more about how we can help supplement your current loyalty program in a manner that adheres to industry guidelines, is low cost and easy to implement.