Businesses need to not only consider what loyalty rewards to offer, but how to motivate their target audience to participate in the programs they’ve created.
To become an industry leader in satisfaction, customers shouldn’t just be enrolled in loyalty programs, they should be truly engaged with them.
Following a record-breaking quarter, Starbucks has asserted it has high-caliber loyalty programs to thank for its success.
Loyalty programs remain underutilized in the wireless sphere, meaning companies that buck this trend stand to greatly enhance customer experience and results.
Cable companies are well-positioned to not only attract the right customers but improve customer retention as well in the new era of multi-screen viewing and alternative programming sources.
Enthusiasm for coupons is unlikely to slow down anytime soon. Using printed coupon formats is a simple, low-cost way to appeal to consumers and provide a great tangible incentive.
Email remains one of the most important marketing solutions companies can implement to connect with their clients over digital channels.
Implementing a highly customized and budget-friendly travel rewards program can generate loyalty, driving revenues, reputation and other positive results.
By using loyalty programs that harness the power of personalization, any company can fuel the emotional connections today’s consumers desire most.
Consumers are bored with predictability. Luckily, all it takes is some surprise and delight for a company to take its loyalty program from ho-hum to exciting.