While consumers might be expecting holiday promotions from their favorite brands, companies can use surprise and delight to add some much-needed thrill.
One of the most powerful marketing strategies is surprise and delight, as it plays on the strong emotions and memories that can be created by unexpected happiness.
Standing out requires using the human touches consumers crave. Surprise and delight marketing can be a great way to create bonds that drive desired behavior.
If a cable company’s most reliable and high-value customers are receiving exciting benefits from continuing their subscriptions, they are likely to remain loyal for years to come.
While turnkey marketing solutions may be a strong choice in some situations, many contexts require a more customized approach if loyalty is to be established and maintained
When a company implements a loyalty rewards program as part of its retention efforts, the expectation is that customer engagement will begin to increase as a result.
One of the greatest challenges any business faces is how to attract and retain customers.