Entertainment Corporate Marketing Solutions

Entertainment Corporate Marketing Solutions
Relevant rewards. Higher engagement. Proven results™.

Helpful Blogs From The CMS Team

Customer Retention

Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing their mobile devices to search for and redeem coupons in-store, and several new coupon apps have been well-received. However, there is an opportunity expand the […]

Rewards don’t always have to drive purchases – they can also be used to foster important lifestyle changes to increase health and wellness consumer engagement. Health care has been undergoing significant changes in the U.S., and there has also been a renewed focus on preventative care and wellness programs. More and more insurance plans, healthcare […]

Interval International has been a pioneer and innovator in the vacation timeshare market for nearly 40 years. With an exchange network of nearly 2,900 resorts, including brands such as Hyatt, Marriott and Starwood, the company serves nearly 2 million member families. The key to their phenomenal success? Keeping their customers engaged. “We all have customers, […]

While consumers might be expecting holiday promotions from their favorite brands, companies can use surprise and delight to add some much-needed thrill.

One of the most powerful marketing strategies is surprise and delight, as it plays on the strong emotions and memories that can be created by unexpected happiness.

Standing out requires using the human touches consumers crave. Surprise and delight marketing can be a great way to create bonds that drive desired behavior.

If a cable company’s most reliable and high-value customers are receiving exciting benefits from continuing their subscriptions, they are likely to remain loyal for years to come.

While turnkey marketing solutions may be a strong choice in some situations, many contexts require a more customized approach if loyalty is to be established and maintained

When a company implements a loyalty rewards program as part of its retention efforts, the expectation is that customer engagement will begin to increase as a result.

One of the greatest challenges any business faces is how to attract and retain customers.