Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing their mobile devices to search for and redeem coupons in-store, and several new coupon apps have been well-received. However, there is an opportunity expand the […]
Insightful Videos From The CMS Team
- How We Help by Ted Speers, VP Marketing & Business Development Corporate Marketing Solutions
- Biggest changes in loyalty marketing, Jeanne Chapman, EVP Corporate Marketing Solutions
- Biggest challenges in marketing over the next 3-5 years, Jeanne Chapman, EVP Corporate Marketing Solutions
- How Corporate Marketing Solutions Got Started, Jeanne Chapman, EVP Corporate Marketing Solutions
Helpful Blogs From The CMS Team
Rewards don’t always have to drive purchases – they can also be used to foster important lifestyle changes to increase health and wellness consumer engagement. Health care has been undergoing significant changes in the U.S., and there has also been a renewed focus on preventative care and wellness programs. More and more insurance plans, healthcare […]
Interval International has been a pioneer and innovator in the vacation timeshare market for nearly 40 years. With an exchange network of nearly 2,900 resorts, including brands such as Hyatt, Marriott and Starwood, the company serves nearly 2 million member families. The key to their phenomenal success? Keeping their customers engaged. “We all have customers, […]
While consumers might be expecting holiday promotions from their favorite brands, companies can use surprise and delight to add some much-needed thrill.
One of the most powerful marketing strategies is surprise and delight, as it plays on the strong emotions and memories that can be created by unexpected happiness.
Standing out requires using the human touches consumers crave. Surprise and delight marketing can be a great way to create bonds that drive desired behavior.
If a cable company’s most reliable and high-value customers are receiving exciting benefits from continuing their subscriptions, they are likely to remain loyal for years to come.
While turnkey marketing solutions may be a strong choice in some situations, many contexts require a more customized approach if loyalty is to be established and maintained
When a company implements a loyalty rewards program as part of its retention efforts, the expectation is that customer engagement will begin to increase as a result.
One of the greatest challenges any business faces is how to attract and retain customers.