Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing their mobile devices to search for and redeem coupons in-store, and several new coupon apps have been well-received. However, there is an opportunity expand the […]
Insightful Videos From The CMS Team
- How We Help by Ted Speers, VP Marketing & Business Development Corporate Marketing Solutions
- Biggest changes in loyalty marketing, Jeanne Chapman, EVP Corporate Marketing Solutions
- Biggest challenges in marketing over the next 3-5 years, Jeanne Chapman, EVP Corporate Marketing Solutions
- How Corporate Marketing Solutions Got Started, Jeanne Chapman, EVP Corporate Marketing Solutions
Helpful Blogs From The CMS Team
All businesses want to amass a loyal following of customers who eventually turn into brand advocates. But, it takes one step at a time, and the customer life cycle begins with acquisition. Employing the right customer acquisition strategies can set the stage for a long-term relationship. Ted Speers, vice president of marketing and business development […]
Businesses need to not only consider what loyalty rewards to offer, but how to motivate their target audience to participate in the programs they’ve created.
Cable companies are well-positioned to not only attract the right customers but improve customer retention as well in the new era of multi-screen viewing and alternative programming sources.
Surprise and delight can help companies keep their customers happy, increasing the chances they will be receptive to upsell efforts.
It is essential for a business to be constantly thinking of more effective ways to appeal to members of its target audience, as keeping up a healthy flow of new customers supports results at all levels. As new marketing tools emerge and consumers’ needs change, it’s important that companies clue into the options that are most likely to drive desired behavior in the modern customer.
Today, many consumers’ email inboxes are cluttered with marketing messages. Because email has the potential to boost customer retention and loyalty, marketers must be careful that they are sending out highly targeted and relevant rewards through these channels.
The importance of acquisition marketing cannot be overstated.
With highly valuable, customized rewards and exciting membership program opportunities, companies can welcome more customers and achieve new levels of business success.
One of the most important challenges that enterprises face in their acquisition marketing efforts is simultaneously keeping opportunity high and customer acquisition costs low.