Businesses need to not only consider what loyalty rewards to offer, but how to motivate their target audience to participate in the programs they’ve created.
To become an industry leader in satisfaction, customers shouldn’t just be enrolled in loyalty programs, they should be truly engaged with them.
Following a record-breaking quarter, Starbucks has asserted it has high-caliber loyalty programs to thank for its success.
One excellent strategy for companies in the travel and tourism industry is to consider how they can use their locations to their advantage.
Loyalty programs remain underutilized in the wireless sphere, meaning companies that buck this trend stand to greatly enhance customer experience and results.
While consumers might be expecting holiday promotions from their favorite brands, companies can use surprise and delight to add some much-needed thrill.
Cable companies are well-positioned to not only attract the right customers but improve customer retention as well in the new era of multi-screen viewing and alternative programming sources.
Enthusiasm for coupons is unlikely to slow down anytime soon. Using printed coupon formats is a simple, low-cost way to appeal to consumers and provide a great tangible incentive.
One of the most powerful marketing strategies is surprise and delight, as it plays on the strong emotions and memories that can be created by unexpected happiness.
Surprise and delight can help companies keep their customers happy, increasing the chances they will be receptive to upsell efforts.