Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing their mobile devices to search for and redeem coupons in-store, and several new coupon apps have been well-received. However, there is an opportunity expand the […]
Insightful Videos From The CMS Team
- How We Help by Ted Speers, VP Marketing & Business Development Corporate Marketing Solutions
- Biggest changes in loyalty marketing, Jeanne Chapman, EVP Corporate Marketing Solutions
- Biggest challenges in marketing over the next 3-5 years, Jeanne Chapman, EVP Corporate Marketing Solutions
- How Corporate Marketing Solutions Got Started, Jeanne Chapman, EVP Corporate Marketing Solutions
Helpful Blogs From The CMS Team
All businesses want to amass a loyal following of customers who eventually turn into brand advocates. But, it takes one step at a time, and the customer life cycle begins with acquisition. Employing the right customer acquisition strategies can set the stage for a long-term relationship. Ted Speers, vice president of marketing and business development […]
Rewards don’t always have to drive purchases – they can also be used to foster important lifestyle changes to increase health and wellness consumer engagement. Health care has been undergoing significant changes in the U.S., and there has also been a renewed focus on preventative care and wellness programs. More and more insurance plans, healthcare […]
Interval International has been a pioneer and innovator in the vacation timeshare market for nearly 40 years. With an exchange network of nearly 2,900 resorts, including brands such as Hyatt, Marriott and Starwood, the company serves nearly 2 million member families. The key to their phenomenal success? Keeping their customers engaged. “We all have customers, […]
Businesses need to not only consider what loyalty rewards to offer, but how to motivate their target audience to participate in the programs they’ve created.
To become an industry leader in satisfaction, customers shouldn’t just be enrolled in loyalty programs, they should be truly engaged with them.
Following a record-breaking quarter, Starbucks has asserted it has high-caliber loyalty programs to thank for its success.
One excellent strategy for companies in the travel and tourism industry is to consider how they can use their locations to their advantage.
Loyalty programs remain underutilized in the wireless sphere, meaning companies that buck this trend stand to greatly enhance customer experience and results.
While consumers might be expecting holiday promotions from their favorite brands, companies can use surprise and delight to add some much-needed thrill.