Entertainment Corporate Marketing Solutions

Entertainment Corporate Marketing Solutions
Relevant rewards. Higher engagement. Proven results.℠


Helpful Blogs From The CMS Team

August 2013

To become an industry leader  in satisfaction, customers shouldn’t just be enrolled in loyalty programs, they should be truly engaged with them.

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Following a record-breaking quarter, Starbucks has asserted it has high-caliber loyalty programs to thank for its success.

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One excellent strategy for companies in the travel and tourism industry is to consider how they can use their locations to their advantage.

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Loyalty programs remain underutilized in the wireless sphere, meaning companies that buck this trend stand to greatly enhance customer experience and results.

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While consumers might be expecting holiday promotions from their favorite brands, companies can use surprise and delight to add some much-needed thrill.

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Cable companies are well-positioned to not only attract the right customers but improve customer retention as well in the new era of multi-screen viewing and alternative programming sources.

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Enthusiasm for coupons is unlikely to slow down anytime soon.  Using printed coupon formats is a simple, low-cost way to appeal to consumers and provide a great tangible incentive.

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One of the most powerful marketing strategies is surprise and delight, as it plays on the strong emotions and memories that can be created by unexpected happiness.

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Surprise and delight can help companies keep their customers happy, increasing the chances they will be receptive to upsell efforts.

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Email remains one of the most important marketing solutions companies can implement to connect with their clients over digital channels.

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