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Deals Tipping Point

Posted by Dean Debiase on May 15, 2012 in General | Comments Off

Malcom Gladwell’s 2002 best-seller, The Tipping Point, makes the case that little things add up until a critical mass hits and then—watch out—seismic change occurs. Don’t look now, but we are approaching a tipping point in the digital deals market. An interesting analysis of recent research on use of smartphones for financial transactions ranging from shopping to banking reveals increasing comfort and familiarity with this platform as a “mobile wallet.” In fact, the report cites a survey of digital thought leaders in which 65%...

The “Big Bang” Theory

Posted by Melissa Fisher on May 10, 2012 in General | Comments Off

For merchants with limited marketing budgets, the decision on how to allocate expenditures inevitably comes down to the same question – “How do I get the biggest bang for my buck?” Increasingly for marketers of all stripes, the answer to that question is to advertise digitally. According to research by MagnaGlobal, mobile-related online advertising revenues are expected to increase 53% this year. That’s not surprising, considering that smartphone penetration in the U.S. marketplace continues to skyrocket with more than half of U.S....

You’re Engaged!

Posted by Dean Debiase on May 8, 2012 in General | Comments Off

It’s long been understood that when it came to digital media marketing, paid search advertising was where it’s at. After all, people came online to find information. In order to find that information, they had to search. Therefore, paid search was the most effective and efficient way to make an impression online. Then came Facebook and Twitter and all of the other social media platforms. The realization emerged that people were coming online not just to search for information but to connect with others. And now the ad dollars...

Innovative Marketing, On “Purpose”

Posted by Dean Debiase on Apr 29, 2012 in General | Comments Off

Jim Stengel, former CMO of P&G and author of Grow, which advocates for placing ideals as the foundation of business growth, is a primary proponent of “purpose-driven marketing.” It’s a philosophy that says marketing works best when you intensely engage the consumer and use marketing dollars to give back to them. The drive for this is not surprising considering that traditional marketing no longer works that well. A recent survey by Nielsen found that only 47% of consumers worldwide trusted paid advertising (a double digit drop...

Ashley Miranda is our 3rd Savings Celebrity Sweepstakes Winner

Posted by Paul Dorset on Apr 26, 2012 in General | Comments Off

Ashley Miranda of Durham, North Carolina is our third winner of the Savings Celebrity Sweepstakes. She used an Entertainment coupon to get two combination plates for the price of one at Los Portales Restaurant. Our Savings Celebrity Sweepstakes is coming to a close; the final drawing will held on May 1st. You only have one week left to submit a photo and win a New iPad like Ashley. The Savings Celebrity Sweepstakes is one of two contests we’re running in support of our appearance on The Celebrity Apprentice. Time is running out on...

Congratulations Jessika Gomez-Duarte, our week 2 iPad winner!

Posted by Paul Dorset on Apr 20, 2012 in General | Comments Off

We are pleased to announce the second winner of our Savings Celebrity Sweepstakes: Jessika Gomez-Duarte. She submitted a photo of herself, redeeming an Entertainment coupon at Torchy’s Tacos in Austin, Texas. That’s two weeks straight of winners from the Lone Star State! The Savings Celebrity Sweepstakes is one of two contests we’re running in support of our appearance on The Celebrity Apprentice. April is halfway over so you don’t have much time left to enter. There are still four New iPads at play, and the winner of our King of...

What matters is the deal, not the day

Posted by Dean Debiase on Apr 20, 2012 in General | Comments Off

This week I had the pleasure of participating on the opening panel at the Daily Deal Summit East, curiously titled, “State of the Union – Industry Interrupted.” Curious, because the name of the panel—which was charged with looking at whether the daily deal industry had peaked—assumes that what is important is the “daily” and not the “deal.” Now, granted, this was the “Daily Deal Summit,” but what has been shaken recently—if anything—were “daily deals” not “deals.” The deal market as a whole is growing...

Congratulations Patrick Rastelli, our first iPad winner!

Posted by Paul Dorset on Apr 12, 2012 in General | Comments Off

It’s been an exciting week for Entertainment. On Sunday (4/8), Entertainment.com was featured on NBC’s The Celebrity Apprentice, and Wednesday (4/11) we announced the first winner to our Savings Celebrity Sweepstakes: Patrick Rastelli. Patrick submitted a photo of himself, redeeming an Entertainment coupon at Halcyon Coffee Bar in Austin, Texas. Nice shot, Patrick! The Savings Celebrity Sweepstakes is one of two contests we’re running in support of our appearance on The Celebrity Apprentice, and the good news is we’ve only just...

Choosing a Winning Commercial on The Celebrity Apprentice

Posted by Melissa Fisher on Apr 9, 2012 in General | Comments Off

This past Sunday, our company was the featured sponsor on The Celebrity Apprentice. As a long-time fan of the show, I appreciate Donald Trump, Mark Burnett Productions and NBC for giving us an opportunity to be on the show. It was a pleasure to meet the Trump family, the celebrity contestants, the producers and crew. The participation of Entertainment.com on The Celebrity Apprentice was part of an ongoing effort to introduce our brand to a broader audience and reposition ourselves to consumers as a provider of discounts and savings via...

Innovation – You Never Know Where You Will Find It

Posted by Dean Debiase on Apr 6, 2012 in General | Comments Off

Innovation is one of those things that you can’t necessarily plan. It can happen anytime, anywhere—often in a flash. The key is to place yourself in a position to recognize the often obscure opportunity when it happens and be ready to move quickly. Case in point – the new Entertainment.com™ Savings Membership that will be launched exclusively with Walgreens starting Monday, April 9th. When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform...

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