Company Audience

Highly Engaged Consumers
Membership Usage Statistics
•On average, each Entertainment Membership contains more than $15,700 in savings.
•The average Entertainment Membership club consumer uses at least 30+ offers each year. (Source: 2010 Entertainment Member Study, Luth Research)
•Entertainment members report an average of over $156 in savings each year. (Source: 2010 Entertainment Member Study, Luth Research
 
Membership Consumer Profile:

Entertainment members pay for the opportunity to see and use the offers provided by our promotional partners. They are an active, upscale consumer base that is typically upper income, educated, professionals with families.

•64% live in married households, 23% higher than U.S. households
•82% own their own home, 16% higher than the U.S. overall
•69% college educated, 24% higher than the U.S overall
•76% of members live in households with incomes $50,000+
•56% of members live in households with incomes $75,000+
•36% of member live in households with incomes $100,000+
(Source: Nielsen – Claritas, PRIZM 2009; 2010 Entertainment Member)

Most Used Consumer Categories
  • Auto
  • Casual Dine
  • Entertainment
  • Fast Casual
  • Fast Food
  • Fine Dine
  • Health & Beauty
  • Personal Services
  • Retail
  • Sports & Recreation
  • Travel