Consumer Audience

We’ll connect you with the most receptive segments of our audience to maximize your exposure to your local target audience and bring new customers through your doors. Entertainment is selective about where and how we deliver our products and services to customers.

Awareness And Usage

• The Entertainment® Book Membership is by far the best known coupon book across the US. Over two-thirds (68%) of US adults are aware of the Entertainment® compared to only a mere 6% awareness of the closest leading competitor (Enjoy the City).
• The vast majority (83%) of consumers who purchased an Entertainment Book Membership use more than 10 coupons throughout the year and the average (mean) number of coupons used is 30 coupons!
• The vast majority (89%) of consumers who purchased an Entertainment Book Membership saves over $50 with their membership and the average (mean) amount of savings throughout the year is $156!

Membership usage statistics:

• On average, each Entertainment Membership contains more than $15,700 in savings (Source: EP finance – 2011)
• The average Entertainment Membership club consumer uses at least 30+ offers each year. (Source: 2010 Entertainment Member Study, Luth Research)
• Entertainment members report an average of over $156 in savings each year. (Source: 2010 Entertainment Member Study, Luth Research)

Membership Consumer Profile:

Entertainment members pay for the opportunity to see and use the offers provided by our promotional partners. They are an active, upscale consumer base that is typically upper income, educated, professionals with families.

• 64% live in married households, 23% higher than U.S. households
• 82% own their own home, 16% higher than the U.S. overall
• 69% college educated, 24% higher than the U.S overall
• 76% of members live in households with incomes $50,000+
• 56% of members live in households with incomes $75,000+
• 36% of member live in households with incomes $100,000+

(Source: Nielsen – Claritas, PRIZM 2009; 2010 Entertainment Member)